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Branding
Markapromo
Identity system for a promotion agency: one confident mark, one accent colour, and layout rules that survive any format.
- Role
- Brand Identity, Art Direction
- Year
- 2026
- Duration
- 6 weeks
The problem
The agency looked different in every deck, poster, and post. Nothing was recognisable twice.
The approach
Built a mark from a single angular cut, locked the palette to off-white plus one orange, and wrote grid and typography rules so anyone on the team can produce on-brand material.
Outcome
- One mark across print, social, and web
- A 20-page brand book with usable templates
- Production time per campaign asset cut roughly in half
